1. Introduction and Purpose

This Advertisement Policy explains how Suswasthya Yoga & Wellness Center (“we”, “us”, “our”) approaches advertising, promotion and commercial content on suswasthyayogikwellness.com (the “Website”) and in connection with our services. It also sets out the standards we expect from any person or organisation that advertises, collaborates or partners with us, where applicable.

We are a yoga and wellness organisation based in Kolkata, India. Our services include online and at-home yoga classes, group, community and corporate yoga, pranayama and mudra classes, singing bowl meditation, and holistic therapy (wellness counselling, natural diet guidance, special educator support and physical therapy). We also offer memberships, courses, events, and yogic products, and publish testimonials and blog content. Wellness is a sensitive field, and we are committed to honest, responsible and transparent promotion.

This Policy should be read with our Terms & Conditions, Privacy Policy and Disclaimer.

2. Scope

This Policy applies to:

• our own promotional content on the Website, social media, messaging platforms, email and printed or in-person materials;
• sponsored content, paid partnerships, brand collaborations and referral relationships, where applicable;
• any third-party advertisement or promotional content that we may display, share or approve, where applicable; and
• advertisers, partners, instructors, influencers and other persons who promote our services or products with our authorisation.

Nothing in this Policy confirms that any particular advertising arrangement exists. The Website does not publicly identify any advertising network, sponsor, affiliate programme or paid partner. Any such arrangement, where applicable, is as agreed separately in writing.

3. Our Advertising Principles

Our promotional content aims to be:

• Honest: it does not mislead through statements, images, omissions or presentation;
• Clear: it is easily understood and identifiable as promotion;
• Substantiated: factual claims are supportable on reasonable grounds;
• Responsible: it respects the vulnerability of people seeking health and wellness support; and
• Respectful: it is lawful, decent and non-discriminatory.

4. Website Advertising and Promotional Materials

The Website promotes our classes, therapies, memberships, courses, events, camps, yogic products and career opportunities. Promotional descriptions are general summaries. Details such as schedules, fees, eligibility, venues and inclusions are confirmed as communicated at the time of booking or as set out in the applicable service terms.

We may update, withdraw or correct promotions at any time. Offers, discounts and special terms, where applicable, are limited by their stated conditions, period and availability. We do not use “free,” “limited-time” or similar descriptions in a misleading way.

5. Sponsored Content, Paid Partnerships and Collaborations

Where applicable, and only as agreed separately, we may publish sponsored content, enter paid partnerships or collaborate with brands, organisations or individuals. In any such case:

• the commercial relationship must be disclosed clearly and prominently, in a way an ordinary visitor will notice and understand;
• sponsored content must be distinguishable from our independent editorial or educational content;
• sponsorship does not alter our independence, and we do not publish content that we believe to be false or misleading; and
• we may decline, edit or remove any sponsored content at our discretion.

A reference to a third party on our Website or social media does not mean endorsement, partnership or sponsorship unless expressly stated.

6. Affiliate and Referral Relationships

No affiliate programme or referral scheme is publicly stated on the Website. If we or a partner participate in any affiliate, commission-based or referral arrangement, where applicable, the relationship will be disclosed clearly at or near the relevant promotion, as required by applicable law and good practice. Participants in such arrangements must follow this Policy.

7. Third-Party Advertisements

The Website does not state that it displays third-party advertising. If we display third-party advertisements, where applicable:

• they are provided by third parties, and we do not control their content, accuracy or the products or services they promote;
• their display does not constitute our recommendation, endorsement or guarantee;
• they must comply with this Policy and applicable law; and
• you deal with advertisers at your own risk, and we are not responsible for any transaction or dealing between you and any third-party advertiser, to the extent permitted by applicable law.

8. Advertising Disclosures

We aim to disclose clearly where content is an advertisement, sponsored, affiliated, gifted or otherwise commercially connected, where applicable. Disclosures should be placed where people will see them, use plain language such as “Advertisement,” “Sponsored” or “Paid partnership,” and should not be hidden in links, small print or lengthy text.

9. Advertiser and Partner Responsibilities

Any advertiser, sponsor, partner or promoter dealing with us, where applicable, must:

• provide accurate information about themselves, their products and their services;
• hold all licences, permissions and rights needed for the content and for the products or services promoted;
• ensure content complies with applicable law and this Policy;
• keep evidence supporting claims and provide it on request;
• make required disclosures; and
• take responsibility for their content, to the extent permitted by applicable law.

10. Accuracy and Substantiation of Claims

All factual, comparative, performance, safety, price, availability and results-related claims in advertising must be accurate, current and capable of substantiation. Advertising must not rely on incomplete, outdated, cherry-picked or misleading evidence, and must not exaggerate or distort what a product, service or practice can do. Prices and conditions must be stated clearly, and material limitations must not be hidden. We may request supporting evidence at any time and may remove content that is not adequately supported.

11. Health and Wellness Advertising Standards

Advertising connected with our services must not:

• state or imply that any product, service or practice diagnoses, treats, cures, mitigates or prevents any disease, disorder or medical condition, unless that statement is lawful, accurate and properly substantiated, which is not our intention;
• guarantee, promise or imply any specific health, medical, therapeutic, physical, mental or wellness result;
• discourage anyone from seeking, continuing or following professional medical advice or treatment;
• exploit fear, anxiety, illness, body image concerns or vulnerability;
• use before-and-after or transformation presentations in a way that misleads about typical results; or
• present general wellness information as personalised medical advice.

Where we describe potential benefits such as relaxation, stress management, flexibility or general well-being, those descriptions are general, non-medical and not guarantees. Individual experiences vary.

12. Yoga and Fitness Claims

Promotions of yoga, pranayama, mudra, meditation and related practices must be realistic and responsible. Advertising must not promise specific physical outcomes, such as weight loss, pain relief, strength or reversal of a condition, or present practices as risk-free or suitable for everyone. It should, where relevant, indicate that suitability depends on the individual and that people with medical conditions, injuries or pregnancy should seek professional advice before participating. Superlative claims such as “best,” “fastest” or “most effective” must be supportable.

13. Dietary and Natural Wellness Claims

Content about natural diet guidance, natural wellness approaches and yogic products must not claim that natural, traditional or herbal approaches are safe, effective or free of side effects without adequate substantiation. It must not present diet advice as a replacement for medical or dietetic care, and must not make claims about curing, reversing or preventing disease. References to alternative or traditional systems of medicine on the Website, such as in blog content, are for general information and are not endorsements of any treatment. Advertising for ingestible or topical products must comply with applicable law.

14. Therapy and Counselling Promotions

Promotions of wellness counselling, special educator support and physical therapy must:

• describe the service accurately and within the scope of the practitioner’s actual training;
• avoid implying clinical, psychiatric or medical treatment unless properly authorised and lawfully offered;
• avoid promising particular outcomes, recovery or improvement; and
• not exploit people experiencing distress, disability or developmental or health challenges.

Such services are not emergency or crisis services, and advertising must not imply otherwise.

15. Testimonials and Endorsements

Testimonials displayed on the Website reflect the personal views and experiences of the individuals concerned. They are not guarantees, predictions or evidence of typical results. We aim to:

• publish testimonials only when they are genuine and, where required, with the contributor’s permission;
• avoid editing them in a way that changes their meaning;
• avoid presenting them as medical or scientific evidence; and
• disclose any material connection, such as payment, free services or other incentives, where applicable.

Endorsements by instructors, influencers, partners or other persons, where applicable, must reflect honest opinions and real experience and must include any necessary disclosure.

16. Misleading, Deceptive and Unfair Advertising

We do not permit advertising that is false, misleading, deceptive or unfair, including advertising that:

• makes untrue or unverifiable claims or creates a false impression;
• uses misleading price, discount or “free” offers;
• disguises advertising as independent editorial content, reviews or user content;
• uses fake reviews, fake testimonials, fake followers or fabricated endorsements;
• misrepresents qualifications, credentials, affiliations, licences or registrations; or
• unfairly disparages another person, brand or practice.

17. Prohibited and Restricted Advertisements

We do not accept or display advertisements for, or content promoting:

• illegal products, services or activities;
• harmful, unsafe or unlawfully marketed health, dietary or therapeutic products, including unapproved drugs or products falsely claiming to cure or treat disease;
• unlawful “miracle cure,” “magic remedy” or similar claims;
• tobacco, vaping products, intoxicants, weapons or gambling;
• extreme weight loss, body-shaming or unsafe dieting;
• adult, obscene, hateful, violent, discriminatory or defamatory content;
• content targeting or exploiting children, or inappropriate for them; or
• fraudulent, deceptive or infringing schemes.

Advertisements for other products or services may be restricted or refused at our discretion, subject to applicable law.

18. Privacy, Cookies and Advertising Technologies

Advertising and measurement technologies, where applicable, may use cookies, pixels or similar tools to understand performance or deliver relevant content. The Website does not publicly name any advertising platform or tool. Where such technologies are used, we will handle personal data in accordance with our Privacy Policy and applicable law, and, where required, seek consent for non-essential cookies and marketing communications. You can manage cookies through your browser settings and opt out of marketing messages at any time. We do not sell your personal data. Advertisers and partners must not use data obtained through us without lawful authority.

19. Third-Party Platforms and External Links

We may promote our services on third-party platforms and social media, such as Facebook, Instagram, YouTube and messaging services such as WhatsApp. Those platforms operate under their own terms, advertising rules and privacy practices, which we do not control. Our Website may also link to external websites. Links are provided for convenience and do not imply endorsement. We are not responsible for the content, claims, advertising or practices of external sites or platforms.

20. Intellectual Property

Our name, logo, content, images, videos and materials are protected by applicable intellectual property laws. No person may use them in advertising or promotion without our prior written permission. Advertisers and partners must ensure that their content does not infringe the rights of others, and they grant us any limited permissions reasonably necessary to display agreed content, as agreed separately. Please report suspected infringement through the contact details below.

21. Approval, Modification and Removal Rights

We may, at our sole discretion and to the extent permitted by applicable law:

• review, approve, refuse, edit or require changes to any advertisement or promotional content;
• suspend or remove content at any time, with or without notice, if we consider that it breaches this Policy, applicable law or our values, or may mislead or harm people; and
• end any advertising, sponsorship or promotional arrangement for breach of this Policy, as agreed separately.

Approval of content does not mean that we have verified every claim, and the advertiser remains responsible for their content.

22. User Responsibilities

Visitors should treat advertisements and promotional content as general information. Please read all terms and conditions of any offer, seek professional advice before relying on health-related content, make your own informed decisions, and verify claims before purchase or participation. Please do not copy, misuse or republish our promotional content without permission, and do not post misleading advertisements, spam or unauthorised promotions through our channels.

23. Limitation of Liability

To the extent permitted by applicable law, we are not liable for loss or damage arising from third-party advertisements, the actions or claims of advertisers or partners, your reliance on promotional content, or your dealings with any third party. We do not guarantee the accuracy, completeness or suitability of third-party advertising content. Nothing in this Policy limits liability that cannot lawfully be limited, or affects your statutory consumer rights where applicable. Further limitations are set out in our Terms & Conditions and Disclaimer.

24. Applicable Law and International Principles

This Policy is governed by the laws of India, and disputes are subject to the jurisdiction described in our Terms & Conditions. In developing our advertising approach, we aim to have regard to recognised principles of fair advertising, which may include Indian consumer protection and advertising standards (such as the Consumer Protection Act, 2019, guidelines on misleading advertisements, laws concerning objectionable health-related advertisements, and self-regulatory advertising codes), together with widely accepted international principles of truthful, substantiated and transparent advertising and endorsement disclosure, where applicable.

Reference to these laws and principles is for guidance only. It is not a statement or guarantee that we comply with any particular law, code or standard in every jurisdiction. International visitors should note that advertising rules vary by country, and mandatory local rights that cannot be waived are not affected by this Policy.

25. Reporting Concerns

If you believe any advertisement or promotional content connected with us is inaccurate, misleading, offensive or in breach of this Policy, please contact us with the details and, where possible, a link or screenshot. We will review your concern and take reasonable action where appropriate.

26. Changes to This Policy

We may update this Policy from time to time to reflect changes in our services, practices or legal requirements. The revised version will be posted on this page with an updated “Last Updated” date. Your continued use of the Website after changes are posted indicates your acceptance of the updated Policy.

27. Contact Us

For questions about this Advertisement Policy, advertising or partnership enquiries, or to report a concern, please contact:

Suswasthya Yoga & Wellness Center
Registered Office: Flat-C1, 4th Floor, 6 Satyen Park, Joka, Kolkata 700104, India
Phone: +91 9883382672 / 7980718380
Email: suswasthya.yoga.wellness@gmail.com
Website: https://suswasthyayogikwellness.com/

We will make reasonable efforts to respond within a reasonable time.